Location: Chelyabinsk, Russia
Client: HC Traktor
Intro: Traktor did not manage to secure a spot in the 2013-14 season playoffs stage, and prior to the next season the club decided to make it up to the fans – not only on the ice, but off the ice as well. The management wanted the entire visual communication to become modern and eye-catching, so that it would provoke a “wow” reaction.
Objective: To develop seasonal creative idea and to apply it on the outdoor posters and transport advertising, posts and overall design in digital, arena branding, including profiles of players, ice resurfacers and the pre-match show.