Location: Saint Petersburg, Russia
Client: HC SKA
Intro: January-February is the period when the KHL regular season finishes and playoff series start. It’s high time to “shake” the audience and attract more attention to SKA and the upcoming matches. To do that the club acquired non-conventional advertising media – bus stops around the city.
Objective: To develop creative branding applicable to six different types of the bus stops that would provoke “wow” reaction and buzz about SKA.