Location: Saint Petersburg, Russia
Client: HC SKA
Intro: For its 2016-17 seasonal communication campaign HC SKA briefed us to elaborate on club’s history and its connection to the present, since SKA had its 70th anniversary in the end of 2016. Traditionally, OOH was chosen as the main media channel – billboard and street posters.
Objective: To develop a creative idea “uniting” SKA legends and current players and to visualize it on a series of image and match posters.