Location: Saint Petersburg, Russia
Client: HC SKA
Intro: SKA won the Gagarin Cup in season 2014-15. To advertise the home matches of the new season the club suggested communicating that SKA was the leading team in the country with the best players and the brightest play you just cannot miss.
Objective: To come up with a creative idea viable for the seasonal match promo OOH street posters campaign and to create a series of six images.