Location: Saint Petersburg, Russia
Client: HC SKA
Intro: SKA secured a place in hearts and minds of the citizens of Saint Petersburg. However, the club did not want to stop and chose to strengthen and brighten the brand perception even more, keeping the strong connection with the city and approving the double meaning slogan for 2014-15 season – “St. Pete is behind us”. SKA decided to continue increasing level of interest towards ice hockey and the hockey club.
Objective: To prepare seasonal image communication with the club star players and the city that would be depicted in a series of five key images.