Location: Astana, Kazakhstan
Client: HC Barys
Intro: Season 2015-16 turned out to be special for HC Barys, since the club moved to a new home ice rink – the Barys Arena, opening new opportunities as well as creating challenges. The capacity rose from 4 to 11 thousand people, and Barys needed to attract much more fans to the stands. Therefore, the club made a decision to bring the brand and everything around it to a new level, including arena branding, visual communication, merchandising, etc.
Objective: First, to create a series of images: one – for season tickets launch, and five – for further months of the regular season. Second, to create a full set of motion graphics for the video cube: profiles of players, CAMs, game events, etc.