Location: Saint Petersburg, Russia
Client: FC Zenit
Intro: FC Zenit won the 2014-15 season Russian championship in May 2015 and earned a star on top of its logo – in honor of five domestic titles. Following celebrations and using the momentum, the club decided to launch an early campaign to sell season tickets for the next 2015-16 season. The timing to kick-off the campaign was short, and Zenit needed a quick yet striking visual solution for the key visuals.
Objective: To create a series of OOH billboard posters with a number of star Zenit players to promote the beginning of season tickets sale.