Location: Saint Petersburg, Russia
Client: FC Zenit
Intro: May 17, 2015 FC Zenit won its fifth domestic Championship title that gave the club a well-deserved right to add a star above the logo commemorating this achievement. The first title was conquered in Soviet times in 1984, and others – in modern history of Russia, namely in 2007, 2010, 2012 and 2015. Naturally, Zenit decided to build PR image communication around this triumph.
Objective: To develop a creative idea reviving all five Championship titles and visualize it on large and medium outdoor billboards.