Location: Saint Petersburg, Russia
Client: BC Zenit
Intro: Zenit basketball club was created in summer 2014 as a department of FC Zenit. The new club inherited players, coaches and all the rights from former Moscow region BC “Triumph” making it resemble a relocation. All other top professional basketball clubs seized to exist in Saint Petersburg by that time. Therefore, first, Zenit needed to promote basketball as a great kind of sport, as a pastime for families and friends, nurturing its culture in the city. Secondly, the club had to introduce completely new faces to the audience and build a sub-brand – BC Zenit.
Objective: To create a series of match posters for the regular season showing various highlights of basketball and depicting players and a head coach in winning situations.