Location: Saint Petersburg, Russia
Client: BC Zenit
Intro: The second season for the young basketball team was expected to be even more eventful. BC Zenit managed to put itself on a basketball radar of the country and to make itself known among the audience in Saint Petersburg. It was the time to show results, and general attitude was “We’re no longer newcomers. Let’s show what we’re capable of”. Half of the team changed, that set another communication goal – to get acquainted fans with the new players.
Objective: To present a creative idea embracing season tickets and match communication and to make 10+ key visuals throughout regular season.