Location: Saint Petersburg, Russia
Client: HC SKA
Intro: During summer off-season the audience tends to develop habits related to summer pastimes, forgetting the way to the Ice Palace. A strong regular season advertising kick-start becomes crucial for SKA in terms of bringing fans back to the stands and TV-sets. That’s why the club buys a big chunk of media presence including TV and internet. The more unconventional the videos the bigger potential they have to become viral and “cover” more people.
Objective: To develop creative scenarios and to make a series of commercials for TV and internet seeding.