Year: 2016
Location: Krasnodar / Moscow, Russia
Client: Puma
Intro: Puma and FC Krasnodar signed a long-term partnership in May 2016 making Puma the club’s official kit partner. The parties agreed to reveal the new Home, Away and Cup kits prior to the season 2016-17 kick-off and spread images in the media and the city of Krasnodar – via partner and own websites, social media and outdoor advertising.
Objective: To arrange a photo-shooting with key FC Krasnodar players and to create 9 images according to Puma global guidelines plus 30+ image adaptations for OOH and digital.
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