Location: Saint Petersburg, Russia
Client: FC Zenit
Intro: Zenit was leading in the domestic Championship 2013-14 most of the season, but lost the title in the very end. Everyone was disappointed – the players, the management and, of course, the fans. Weeks from that loss, the campaign to sell season tickets for the next 2014-15 season was planned to be launched. The communication desperately needed something to strengthen hopes and expectations.
Objective: To create three key visuals to announce launch of the 2014-15 season tickets sales.