Location: Chelyabinsk, Russia
Client: HC Traktor
Intro: 2014-15 seasonal campaign was a success for HC Traktor – the public interest to the club life and achievements rose along with arena attendance. Monetization of higher attention implied an opportunity to increase merchandise sales as well. Therefore, Traktor initiated an advertising campaign to promote its fan shop.
Objective: To create a series of three images to promote HC Traktor official fan shop.