Location: Saint Petersburg, Russia
Client: FC Zenit
Intro: Every home match is a big event for FC Zenit – a chance to communicate with the audience but also a necessity to sell match tickets and get a sold out, especially for the games against weaker opponents. Once chosen, Zenit wanted to continue practicing the successful solution to create an astonishing key visual to promote every match within a single seasonal campaign.
Objective: To work out a single creative approach and to create a series of fifteen street posters.