Location: Kazan, Russia
Client: FC Rubin
Intro: Kazan is a very sportive city that has professional teams and sportsmen in all major kinds of sports. Moreover, most of them are very successful and often take first places in top tournaments. Competition for attention of the fans is tough. It became even tougher for FC Rubin prior to 2013-14 season, since the former two-times Russian Champion was not showing great results for two straight seasons.
Objective: To create a series of “epic” key images to promote FC Rubin home matches within a single creative concept that would “pop up” on the background of other sports ads.